The change of season this year has seen shoe trends

comfortable walking shoesThe change of season this year has seen shoe trends evolve fromstrappy gladiator shoes to booties, but one brand chooses to remain"out of fashion" and puts comfort first. This fall, shoes have become more pointed, developing into analmond shape, as opposed to the more rounded, high-heeled chunkyplatform style of spring/summer. The exciting changes in shoe trends, however, are not as apparentin the new designs of the famous shoe manufacturer, Scholl. Schollis sticking with its signature buckle and raised toe bump, designedto exercise the calf. Scholl is a UK-based company that focuses on producing foot care inthe form of healthy shoes and sandals. The tradition of healthysandals was started in 1906 by Dr. Scholl, an American physicianwho began selling podiatry equipment and foot-care items such ascorn plasters and arch supports. It was Twiggy, a 1960s pop icon, who popularized Dr. Scholl'swooden sandals, designed to flex the arch of the foot and thus helpprevent common podiatric ailments. The sandals became a fashion"must have" from the late 1970s to the early 1980s,especially among young hippies. According to fashion commentator Samuel Mulia, fashion editorswould not take a second look at Scholl sandals. "The shoes by themselves would not draw the least bit ofinterest from fashion editors. Combined nicely with an outfit, itcould work," he said during Scholl's introduction for itsnewest collection recently at Grand Indonesia, Central Jakarta,where models strutted in Scholl sandals and shoes teamed with cuteskirts, Bermuda pants and pantaloons. A model in skin-tone flat slippers in the style of a Chinesemartial artists wore white Bermuda pants and a red top. Anothermodel wore beige medium-heeled sandals with an A-line miniskirt anda ruffled long-sleeved shirt. According to media reports, Hollywood celebrities including Sex in the City star-cum-fashion icon Sarah Jessica Parker like their comfortableScholls, despite the shoes being unfashionable. Parker reportedlyswapped her Manolo Blahniks for Scholl sandals while shooting Sex in the City . Scholl product manager Christine Severin emphasizes that Scholl'sshoes are very comfortable. "The main emphasis is on foot care," she said."After that, we consider style." Scholl shoes do not have heels higher than 5 centimeters. She said the company was trying to use its new collection to changeits image of creating "old lady's sandals". "We're eyeing younger people," she said. For this new collection, Scholl tried to be innovative by releasingneon colored flip-flops -- which is in line with the fall 2008 shoetrend. 2008-06-16 14:02:44